A prominent evangelical political organization will announce a $50 million nationwide ad buy aimed at persuading 22 million conservative faith voters to reelect President Trump.
Led by Trump ally Ralph Reed, the Faith and Freedom Coalition expects to work extensively on digital outreach during the 2020 election cycle with emails, text messages, and social media campaigns across battlegrounds such as Wisconsin, Michigan, and Arizona, according to CBN News. The group intends to target four million voters in the next five days.
The campaign will highlight Trump’s campaign promises to evangelical voters, among them moving the U.S. Embassy in Israel to Jerusalem, the withdrawal from the Iran nuclear deal, and protection of religious liberty, which were echoed in his remarks at the March for Life last week.
Reed is one of several prominent evangelical leaders to have shared vocal support for the president.
