Planned Parenthood is launching a new $45 million campaign to support Democrats in the 2020 elections, the organization’s most expensive campaign push in its history.
The campaign, under the theme “We Decide 2020,” will go toward encouraging the public to vote for pro-abortion Democrats at the local, state, and national level. Planned Parenthood says it will target voters in nine battleground states, according to CBS, including Florida, Pennsylvania, and Wisconsin, swing states President Trump won in the 2016 election. The campaign will focus on engaging voters via TV and radio ads, canvassing, and digital marketing.
Jenny Lawson, Planned Parenthood Votes executive director, feels the “stakes have never been higher” to elect candidates in favor of abortion, citing fears that Roe v. Wade, a 1973 Supreme Court decision that permitted abortion, is at risk of being overturned.
“[The Trump Administration} has managed to undo so much over the last three years,” Lawson told CBS News. “The fact that this summer the Supreme Court might gut Roe v. Wade is an indicator of their intention, and they’ve never been so bold.”
Lawson says that the abortion non-profit is satisfied with the stances of the 2020 Democratic presidential candidates. “The Democratic candidates collectively have the boldest reproductive rights policies we’ve ever seen,” she said.
The Planned Parenthood Votes campaign, according to CBS, is separate from the clinic “structurally, financially and operationally.”
[Read more: Planned Parenthood annual abortions rise to 345,672]
